Our Approach
We view growth marketing as a scientific process of learning how to reach and engage your customers through iterative experimentation. Empowered by the evolution of digital media, it has evolved beyond traditional marketing to include multiple disciplines — such as engineering, mathematics and neuroscience. Its nature is therefore cross-functional, and it blends across many specialized teams and departments. When executed well, the whole is greater than the sum of its parts.
The below funnel shows the three main stages of a growth funnel – acquisition, activation and retention:
Acquisition
can be thought of as product discovery, essentially the first touch-point of a product with a potential customer.
Activation
occurs when the potential customer becomes an actual customer and makes a purchase or engages with the core value proposition of the product.
Retention
occurs when the customer becomes a loyal customer, and repeats usage of the product.
What We Offer
Media Buying
Multi-Channel. Multi-Platform. Multi-Everything.
We build a media portfolio consisting of multiple ad channels to maximize reach. These include the dominant online platforms — Facebook and Google — as well as up and coming ad channels such as Amazon, Pinterest, Reddit, Snapchat, iOS search and more.
Deliverables include:
- A diversified marketing portfolio consisting of multiple ad channels
- An optimized cost-per-acquisition to maximize profitability
- Creative learnings from testing multiple forms of brand messaging
Digital UX
Building Funnels with Fewer Leaks
Given the rising cost of online advertising, it has become critical to align acquisition and activation campaigns in your marketing funnel. This means leveraging multiple touch points across both paid and owned media to drive conversion.
Deliverables include:
- A digital UX that includes multiple touch points with your customers
- An optimized conversion window to maximize consumer adoption
- Marketing content and messaging for every point in the funnel
Marketing Analytics
Measure Twice, Cut Once.
Analytics is crucial to learning more about your customers. In order to measure user engagement, we'll work with your engineering team to create event-tracking throughout the funnel we design.
Deliverables include:
- Defined marketing KPIs and a clear bottom line metric
- Established unit economics of your user-base — CAC, LTV, Payback window
- Analysis of user-behavior and customer segmentation
BRANDING & CREATIVE DEVELOPMENT
Stand Out from the Crowd
Building a brand in a crowded marketplace requires insight into your target audience, a deep understanding of the market, and clear differentiation that separates you from the competition. We'll help you craft a powerful message that resonates with your customers on a personal level.
Deliverables include:
- Market research that identifies the key product benefits that resonate with your customers
- Positioning statement that acts as your unique value proposition in the market
- Creative across owned and paid media to support all marketing collateral
Reach Out Today
Ready to get started? Reach out to get a free consultation and see how we can help build your brand. We’re looking forward to hearing from you!
Get to know us better
Learn more about the team and our professional networks that we leverage to tackle today’s toughest marketing challenges.