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As marketers battle the ever-rising acquisition costs on Facebook and Instagram, I have come to realize the new importance in eliminating the friction in user on-boarding and the critical role that marketing has come to play in shaping digital UX. The bull market, and boom in VC capital deployed across Silicon valley has stuffed Facebook … Continue reading Rethink Onboarding. Rethink Activation.

How do you fit a near infinite amount of matter in a finite amount of space? The question at first may appear ludicrous, that’s impossible is everyone’s initial reaction. But as it turns out, there is a solution. Sort of. So hopefully, the first thing that came to mind as you were thinking about this … Continue reading Growth by Design

So, this is something I have been thinking about for a while now…and I have talked to numerous growth folks and entrepreneurs about (you know who you are) but I couldn’t quite synthesize something until recently. In reading about randomness, probability, and chaos theory (something I like to do in my spare time), a couple … Continue reading The Value of Traditional Advertising in a Digital World